Well, this may surprise some of our younger readers, but the green Apple pieces weren't introduced until 1993! Before that it was just straight-up Jacks. Evidently the new campaign makes what they're supposed to taste like clearer: Cinnamon. What they taste like is exactly what the Apple pieces taste like, artifical sweetener. (Possible product idea: Artificial Sweetener-Os. Tagline: "To hell with it, we're not even going to fake it any more." Americans would appreciate the honesty and buy in droves.)
Not that I have any vested interest in Apple Jacks, being that I just buy them when they're on sale, but couldn't they come up with a better line than "Apple Jacks. Apple or Cinnamon? Who will be the winna-mon?" It's like someone made a joke in the marketing department, and the VP in charge of advertising had sadly lost his sense of humor in a freak tapdancing accident.
Slow news day.
What's really odd about this story is the fact that BJ Novak apparently warehouses a year's supply of Cadbury Creme Eggs every Easter.